I had an interesting conversation the other week at a wedding with a lovely girl about shoes. She was just starting out doing her own bits and pieces and asked me for some advice with running your own business. This is stuff I came up with on the spot.
The worst day in self employment doing a job you love is better than every other day working for someone else, ever.
Update. Even if it’s just a picture of a thing that you found and liked. Try and make it interesting, but update. It keeps your name in the newsfeed.
Engage with your clients, prospective clients, never going to be clients. Recommendations come from all over so be nice, be memorable and above all be approachable.
Don’t be afraid of money. Your clients may be lovely, they may become friends, but they’re still paying you for time away from your family, children, other stuff. Therefore try and have a business face and personal face and make the lines between them clear.
Make Social Media your bitch. Tumblr, Twitter, Facebook, Etsy, Instagram, the whole lot. Make them work for you, don’t expect to be an overnight success, just keep going. All the talent in the world won’t help if no one knows about you.
Be your own boss, but be the boss. That means being aware of timekeeping, hours spent on projects, when you get in and when you leave. If it doesn’t get done there is no one else to deal with it, and if it doesn’t get done you don’t get paid. That’s a mortgage payment, food shopping, holiday money.
Put the work in, even on jobs you don’t like. You never know what’s going to get attention.
Take inspiration from everywhere. Life is full of Muses in all shapes and sizes.
There will always be people who try and take advantage. Work out what’s in it for you. Some people and projects are worth taking risks on and if it doesn’t work out you don’t have to work with them again.
You learn far more from the journey than the destination. Take the scenic route.
Give back when you can. What goes around comes around.